# WPS Growth Lab by Web Project Studios > A four-week, measured test of ChatGPT advertising for established UK window, door and renovation businesses. £1,000 + VAT if applicable, your own media budget, proper conversion tracking and a straight answer on whether the channel is worth it. WPS Growth Lab runs a 4-week ChatGPT Ads Growth Pilot for established UK home-improvement businesses (windows, doors, glazing, renovation and installation) that already advertise on Google or Meta. The pilot ends with a written recommendation to continue, change or stop. Last updated: 2026-10-29. Facts about ChatGPT Ads checked against OpenAI's Help Center on 29 October 2026. ## Pricing - Our fee, paid to Web Project Studios: £1,000 + VAT if applicable. For running the four-week pilot, from setup to the written review. - Your ad budget, paid to OpenAI: £600–£1,200 over the 4 weeks (suggested, subject to campaign eligibility and account requirements). Through your own Ads Manager account. You own the account and its data. Included: - Commercial goals and customer-economics workshop - Campaign eligibility check before any spend - Campaign configuration and ad creative - Conversion tracking on your site, and into your CRM where possible - Weekly check-ins and lead-quality review - Written commercial review with a continue, change or stop recommendation Not included: - Advertising spend (paid by you to OpenAI) - Website rebuilds or new landing pages beyond tracking fixes - Ongoing campaign management after week 4 (quoted separately if you continue) - Any guarantee of enquiries, sales or ad placement ## How the pilot works - Week 1, Strategy and setup: We learn your commercial goals, existing acquisition channels and customer economics: average job value, close rate, and what a qualified enquiry is worth to you. We check campaign eligibility and agree what will be measured, and how. Output: Agreed target cost per qualified enquiry and the decision rule. - Week 2, Campaign launch: We configure the campaign in your Ads Manager account, prepare the creative, and set up conversion tracking on your site and in your CRM where possible. Then the controlled test begins, with your approval. Output: Live campaign, tracking checked end to end. - Week 3, Optimisation: We review performance and the quality of the enquiries coming in, test the adjustments the platform allows, and keep spend inside the agreed budget. Output: Lead-quality review with your team. - Week 4, Commercial review: We assess qualified enquiries, cost per qualified enquiry, appointments and any sales outcomes available so far, and recommend whether to continue, change or stop the campaign. Output: Written review and a clear recommendation. ## Who it is for - You already advertise on Google Ads or Meta, typically around £2,000 a month or more. - You sell high-value work, such as premium windows and doors, glazing across several locations, or large renovation and installation jobs. - Enquiries are tracked and followed up quickly by someone responsible for sales. - Someone in the business owns marketing or business development. - You can set aside a separate test budget without touching what already works. ## Who it is not for - Businesses looking for guaranteed leads or a guaranteed return. - Anyone unwilling to fund a proper measurement test, including the media budget. - Businesses with no way of tracking or following up enquiries yet. Fix that first, and we can help. - Anyone hoping to change what ChatGPT says about them. We do not sell that, and nobody can. ## About ChatGPT Ads - Self-serve Ads Manager is listed as available for advertisers based in the United Kingdom. Source: [OpenAI Help Center: Ads Manager availability](https://help.openai.com/en/articles/20001245-ads-manager-availability) - Ads appear below ChatGPT’s response, clearly labelled and separate from it. OpenAI states that ads do not influence ChatGPT’s answers. Source: [OpenAI Help Center: Ads in ChatGPT](https://help.openai.com/en/articles/20001047-ads-in-chatgpt) - Ads may be shown to users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts, and accounts identified as under 18, do not see ads. Source: [OpenAI Help Center: Ads in ChatGPT](https://help.openai.com/en/articles/20001047-ads-in-chatgpt) - Advertisers receive aggregated reporting such as views and clicks, never users’ conversations. Source: [OpenAI Help Center: Ads in ChatGPT](https://help.openai.com/en/articles/20001047-ads-in-chatgpt) - Targeting uses context hints that guide matching. They are not exact-match keywords and do not guarantee delivery. Source: [OpenAI Help Center: Ads in ChatGPT, the basics](https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics) - Conversion measurement can be set up in Ads Manager, and UTM parameters carry through ad clicks into your own analytics. Source: [OpenAI Help Center: Ads in ChatGPT, the basics](https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics) ## FAQs ### What exactly are ChatGPT Ads? Paid ads from OpenAI that can appear below ChatGPT’s response for users on the Free and Go plans, in countries where ads are available. Each ad shows the advertiser’s name, a headline, a description, an image and a link to your site. Ads are clearly labelled and kept separate from the answer. ### Are these ads the same as appearing in ChatGPT’s answers? No. Ads are paid placements shown separately from ChatGPT’s response. OpenAI states that ads do not influence its answers and that advertisers cannot shape, rank or alter them. We do not sell organic AI visibility, influence over recommendations, or guaranteed placements. ### How much advertising budget do I need? We suggest £600–£1,200 of media spend over the four weeks, paid by you directly to OpenAI. The right figure depends on campaign eligibility, your account requirements and how many enquiries you need for a meaningful read. We agree it with you in week 1. ### Do you guarantee leads? No. Nobody can honestly guarantee leads from a new channel. The pilot is designed to find out, with a fixed budget and proper tracking, whether ChatGPT Ads produce qualified enquiries at a cost that works for your business. ### Who owns the advertising account? You do. The Ads Manager account is set up in your business’s name, you pay OpenAI directly, and you give us access to run the pilot. If we stop working together, the account, campaigns and data stay with you. ### Do I need to stop running Google Ads? No. Keep running what already works. The pilot uses a separate budget so you can compare ChatGPT Ads against your existing channels rather than replace them. ### What happens after the four-week pilot? You get a written review and a recommendation: continue, change the approach, or stop. If you continue, you can run it yourselves with what we set up, or ask us to quote for ongoing management. There is no automatic follow-on contract. ### How do you measure qualified enquiries? In week 1 we agree with you what makes an enquiry qualified, for example the right postcode, job type and value. Every enquiry from the campaign is tagged with its source, reviewed with your team against that definition, and followed through your CRM where possible to appointments and sales. ## Company - Web Project Studios Limited, trading as Web Project Studios - Company number 06690567, registered in England and Wales - Registered office: 86-90 Paul Street, London, EC2A 4NE, United Kingdom - VAT GB 215634326 - Contact: hello@webprojectstudios.co.uk WPS Growth Lab is an independent service from Web Project Studios. We are not affiliated with, endorsed by or certified by OpenAI. ChatGPT is a trademark of OpenAI. Results are not guaranteed. ## Links - [WPS Growth Lab](https://growth.webprojectstudios.co.uk/): the full page, with the enquiry form - [Pricing](https://growth.webprojectstudios.co.uk/#pricing) - [FAQs](https://growth.webprojectstudios.co.uk/#faqs) - [Privacy notice](https://growth.webprojectstudios.co.uk/privacy) - [Web Project Studios](https://webprojectstudios.co.uk): the parent company